Open Source RVA September 25, 2020

Open Source RVA presents:

THINK LOCALLY, BRAND GLOBALLY! On Friday’s Open Source RVA, heard at noon on WRIR 97.3. FM, we welcome the return of Randolph-Macon College professor Richard Meagher, who tells us about his timely new book, “Local Politics Matters: A Citizen’s Guide to Making a Difference.” He also gives us his thoughts on Richmond’s heated city elections. Host Don Harrison also speaks with Kelly O’Keefe, the founder/CEO of the Richmond-based Brand Federation. He talks about the overhaul of the Washington Redskins as the Washington Football Team, and the potential pitfalls of rebranding products. companies and major sports teams. We also have another installment of the series, “The Next 400: as co-host Mike Kemetic profiles New Era Nation, an organization working to uplift the African-American community in the age of Black Lives Matter. BRAND THIS SOURCE AND OWN IT! Friday noon on WRIR 97.3 FM and wrir.org.